Campaign Terms & Conditions
Effective Date 01 January 2026
1. Campaign Participation
These Terms apply to all campaigns, media placements, performance marketing activities and related services provided by Arylia Performance (Pty) Ltd (“Arylia”) unless otherwise agreed in writing.
2. Measurement & Reporting
Campaign performance shall be measured using the agreed attribution and reporting platform, including but not limited to AppsFlyer, Adjust, Branch or other mutually agreed measurement provider.
The agreed platform shall be the primary source for campaign reporting, billing and settlement.
3. Billing & Payment
Invoices shall be issued in accordance with the applicable Insertion Order (“IO”).
Unless otherwise agreed in writing, payment terms are Net 30 from invoice date. All payments shall be made in the currency specified in the IO.
4. Invoice Disputes
Any dispute relating to an invoice must be submitted in writing within ten (10) business days of invoice receipt.
Invoices not disputed within this period shall be deemed accepted.
5. Invalid Traffic
Arylia reserves the right to reject or remove traffic, conversions, installs, leads or events determined to be fraudulent, duplicate, incentivized, non-compliant, bot-generated, emulator-generated or otherwise invalid.
Only valid campaign activity shall be billable.
6. Campaign Changes
Campaign pricing, targeting, creative requirements, territories, budgets and performance requirements may be amended by mutual written agreement between the parties.
Email approval shall constitute written agreement.
7. Use of Third-Party Suppliers
Arylia may utilize approved publishers, media suppliers, OEM partners, DSPs, technology providers, agencies and subcontractors in the fulfilment of campaign obligations.
Arylia remains responsible for overall campaign management and reporting.
8. Intellectual Property
Each party retains ownership of its respective trademarks, logos, creative assets, content and intellectual property.
No ownership rights are transferred under any campaign or IO unless expressly agreed in writing.
9. Confidentiality
Both parties agree to keep confidential any non-public commercial, financial, technical or business information received during the course of the relationship.
10. Limitation of Liability
Neither party shall be liable for indirect, consequential, incidental or special damages, including loss of profits, loss of revenue or loss of business opportunity.
Arylia’s total liability in connection with any campaign shall not exceed the fees paid to Arylia under the applicable IO during the three (3) months preceding the claim.
11. Force Majeure
Neither party shall be liable for delays or failure to perform resulting from events beyond reasonable control, including platform outages, regulatory changes, internet disruptions, acts of government, natural disasters or third-party technology failures.
12. Termination
Either party may terminate an active campaign in accordance with the notice period specified in the applicable IO.
Termination shall not affect payment obligations accrued prior to termination.
13. Governing Law
Unless otherwise agreed in the applicable IO, these Terms shall be governed by the laws of South Africa.
14. Entire Agreement
The applicable IO together with these Campaign Terms & Conditions constitute the entire agreement between the parties in relation to the campaign.
